We craft elevated, creative communications strategies with expertise, flair, agility and a powerful network.
With years of experience across world-class travel brands, independent hotels and luxury lifestyle brands—both in-house and agency-side—we provide senior-level strategic counsel that delivers impact.
As a boutique agency, we remain intentionally hands-on, seamlessly integrating with your in-house team to stay closely aligned with your objectives. You will always have direct access to our senior team.
Our approach is driven by energy, passion, and a belief that if you can dream it, you can do it.
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"Samantha is a true contemporary talent when it comes to public relations in our turbulent times. Pioneering innovative concepts, with great art direction, commercial success and great esteem from all the travel world professionals and beyond! Extremely creative, professional and kind, I highly recommend her as a charismatic, enthusiastic leader we all need around us."
– Arnaud Champenois, SVP Brand & Marketing, Belmond LVMH
"Sam and her team at Pepper & Seed have been a pleasure to work with since December 2021 and ensured immediate results with feature articles in high-end international publications."
– Henry Fitch, CEO Teardrop Hotels
“One of the UK's most influential communications professionals”
– PR Week 2019, 2020 and 2021
“One of the top 50 most influential people in luxury”
– British Luxury Association – Walpole, November 2020
